Allianz

Executive Summary

Allianz Group is the IOC's Worldwide Insurance Partner and ranks among the most active TOP Programme sponsors. The German insurance and asset management giant joined the exclusive Olympic TOP Programme in 2021, building on a Paralympic partnership dating to 2006. Originally contracted through LA28, the partnership was extended in March 2025 through Brisbane 2032, representing an estimated $50 million annual commitment and demonstrating long-term strategic value Allianz derives from Olympic association.

Paris 2024 showcased Allianz's most comprehensive Olympic activation to date. The "Get Ready for the Best" campaign reached over 60 markets with 11 broadcast sponsorships and generated more than 1 billion social media impressions. Allianz provided extensive Games support including 15 lines of insurance coverage, 155,000 medical assistance interventions, ticket cancellation protection, and venue property/liability coverage. The activation resulted in double-digit increases in partnership awareness and reached a global audience of 5 billion.

For LA28, Allianz brings substantial U.S. market presence through Allianz Life Insurance (Minneapolis headquarters, $18.6B distributions in 2024), Allianz Travel Insurance (natural fit for fan protection products), Allianz Partners, and Allianz Commercial. The company's existing U.S. footprint includes Allianz Field (Minnesota United FC stadium) and five U.S. athlete ambassadors including water polo gold medalist Ashleigh Johnson and Paralympic archer Matt Stutzman. Allianz's MoveNow youth program and disability inclusion initiatives align with LA28's emphasis on accessibility and community engagement.

1. Olympic History & Marketing Presence

1.1 Partnership Timeline

Allianz's Olympic relationship evolved from a regional Paralympic partner to global TOP Programme member:

• 2006: Initial partnership with International Paralympic Committee (IPC)
• September 2018: IOC announces Allianz as Worldwide Insurance Partner
• January 2021: Eight-year partnership officially begins (through LA28)
• 2021: Becomes Worldwide Paralympic Partner
• March 2025: Partnership extended through Brisbane 2032

1.2 Paris 2024 Activation (Largest to Date)

Paris 2024 represented Allianz's most comprehensive Olympic activation:

Insurance Coverage: - 15 lines of business including property, liability, cyber, and event cancellation - 155,000 medical assistance interventions for athletes, staff, and volunteers - Ticket cancellation protection for spectators - Venue property and liability coverage across all Olympic sites

Marketing Campaign: - "Get Ready for the Best" campaign across 60+ markets - 11 broadcast sponsorships globally - 1 billion+ social media impressions - "Ready. Paris. Go." 10-episode documentary series - 49 Team Allianz athletes competed - Result: Double-digit increase in partnership awareness, 5 billion global audience reach

1.3 Paralympic & Disability Inclusion Initiatives

Allianz's Paralympic commitment is a distinguishing feature of their Olympic partnership:

• 22 Paralympic sport explainer videos produced with IPC (featured in Paris 2024 app and venues)
• MoveNow Training Series for youth with disabilities (21-day inclusive training plan)
• "A Winning Mindset" podcast series with IPC
• Active hiring of Paralympic athletes (including Djamal Hamache, former Algeria wheelchair basketball captain)
• Allianz Safety Sled innovation for bobsled track safety data collection

1.4 MoveNow Youth Program

Launched June 2022 in response to post-COVID youth sports participation decline (54% of German adolescents struggled to return to regular activity):

• MoveNow Camps: Basketball Edition (FC Bayern Campus), Esports Edition (Singapore Olympic Esports Week), Global Edition (30 athletes from 10 countries)
• MoveNow TikTok Club: 24-second challenge format, 16M+ views
• UK: 20 festivals with Youth Sport Trust, reaching 1,600+ children across 138 schools

1.5 Milano Cortina 2026

Allianz is executing a broad activation at the Winter Games under the campaign title "Step Into Life," centering on physical readiness and mental confidence as the foundation of extraordinary performance:

• Italian ambassador program: "Sognando Milano Cortina 2026 -- Sulle spalle dei giganti" (Dreaming Milano Cortina 2026 -- On the Shoulders of Giants), a multi-channel series featuring six local Allianz ambassadors and Italian sports legends: Sara Conti and Niccolo Macii (figure skating), Nikolaj Memola (figure skating), Giuseppe Romele (Paralympic cross-country skiing), Martina Valcepina (short track speed skating), and Martina Vozza (Paralympic).
• Ticket protection insurance: Allianz Partners introduced a ticket protection program for Milano Cortina 2026, protecting fans' investments in their ticket purchases for Winter Olympics and Paralympics events.
• Insurance solutions for the Olympic ecosystem: Providing coverage for the Organizing Committee, National Olympic and Paralympic Committees, teams, and athletes.
• Paralympic Torch Relay partner: Allianz is a partner of the Milano Cortina 2026 Paralympic Torch Relay.
• Inclusion and community engagement: Continuing MoveNow initiatives and disability inclusion programs through Italian community activations.

1.6 Sports Sponsorship Portfolio

Stadium Naming Rights (9 venues globally):

FC Bayern Munich: 33-year relationship, 8.33% equity stake, Bayern player Harry Kane as brand ambassador. Arena deal extended through 2033 (estimated EUR 130M).

2. LA28-Specific Initiatives

2.1 U.S. Business Operations

Allianz operates several major U.S. subsidiaries relevant to LA28 activation:

2.2 U.S. Athlete Ambassadors

Allianz Life USA announced five U.S. athlete ambassadors in July 2023, each aligned with the company's messaging around preparation, resilience, and financial protection:

• Ashleigh Johnson (Water Polo, USA) - Two-time Olympic gold medalist (Rio 2016, Tokyo 2020), first African-American woman on the U.S. Olympic water polo team
• Regan Smith (Swimming, USA) - Olympic silver and bronze medalist (Tokyo 2020), world record holder in 100m backstroke
• Chuck Aoki (Wheelchair Rugby, USA) - Two-time Paralympic medalist, Team USA co-captain
• Ian Seidenfeld (Para Table Tennis, USA) - Paralympic gold medalist (Tokyo 2020), youngest U.S. Paralympic table tennis gold medalist in history
• Matt Stutzman (Para Archery, USA) - Paralympic silver medalist (London 2012), known as the "Armless Archer," competes using his feet

2.2.1 Global Team Allianz

At the global level, Allianz maintains "Team Allianz," a roster of over 100 athlete ambassadors spanning 32 nations and 58 sports. For Paris 2024, 49 Team Allianz athletes competed. The program provides financial grants, career coaching, networking opportunities, and post-competition transition support through the Allianz Athlete Talent Pool (active hiring of athletes into the Allianz workforce).

Partnership Extension: In March 2025, Allianz extended its Worldwide Olympic and Paralympic Partnership through 2032, confirming continued involvement beyond the LA28 cycle.

2.3 Anticipated LA28 Insurance Solutions

Based on Paris 2024 model, expected offerings include:

Games Operations: - Property and liability coverage for all 40+ Olympic venues across the LA metro area - Fleet insurance for official vehicles - Event cancellation and postponement coverage - Cyber insurance for digital infrastructure (particularly significant given LA28's goal of being the most digitally integrated Games in history)

Athlete & Volunteer Support: - Medical assistance program scaled for LA28 scope - Career coaching and athlete networking events

Fan Products (via Allianz Travel Insurance): - Ticket cancellation protection (the LA28 Ticket Draw registration opened January 14, 2026 with tickets starting at $28; first sales drop scheduled April 2026) - Travel protection packages for domestic and international spectators

LA28 Venue Context: The Games will be staged across 40+ competition venues throughout the LA metro area, with a dual-venue Opening Ceremony shared between the LA Memorial Coliseum and SoFi Stadium (announced May 2025). LA28 will be the first Games since 1948 built entirely on existing infrastructure, relying on temporary overlays to existing venues. SoFi Stadium will be reconfigured for swimming in Week 2 (38,000 capacity, largest swimming venue in Olympic history). The dispersed venue footprint, combined with LA's wildfire risk and earthquake exposure, creates a distinctive insurance landscape. LA28 is privately financed with no federal funding, which may increase the organizing committee's reliance on comprehensive risk transfer solutions. Soccer venues in six cities nationwide (New York, Columbus, Nashville, St. Louis, San Jose, San Diego) extend the insurance coverage scope beyond the LA metro area.

Allianz Stadium Naming Rights Context: Allianz holds naming rights for nine sports venues globally. LA28 announced a first-of-its-kind venue naming rights program in August 2025, though no Allianz-named venue is among the confirmed LA28 competition sites.

3. Executive Leadership & Decision-Makers

3.1 Global Executive Board

• Oliver Bate: CEO, Allianz SE (since May 2015). Contract extended through 2028. Former McKinsey partner. Personally involved in Olympic and Paralympic partnership strategy; collaborates with Edelman on annual Trust Barometer initiatives.
• Giulio Terzariol: CFO, Allianz SE (since January 2023). Previously CEO of Allianz Italy.
• Sirma Boshnakova: Member of the Board, responsible for Insurance Europe and Allianz Partners

3.2 Brand & Sponsorship Leadership

• Christian Deuringer: Head of Global Brand, Marketing, and Communications. Oversees Olympic sponsorship activation and the A-Lab agency model.
• Olympic sponsorship operations managed through Allianz's global marketing organization in Munich, with market-level activation by regional teams.

3.3 U.S. Leadership

• Jasmine Jirele: CEO, Allianz Life Insurance Company of North America (Minneapolis). Leads U.S. consumer-facing business most relevant to LA28 domestic activation.
• Allianz Travel Insurance and Allianz Partners U.S. divisions will handle fan-facing products (ticket protection, travel insurance) for LA28.

4. Agency & Creative Partners

4.1 Global Agency Ecosystem

• Omnicom "A-Lab": Allianz's primary agency model since April 2021. A-Lab is a dedicated Omnicom unit that assembles bespoke teams from across the Omnicom network (BBDO, DDB, TBWA, PHD, OMD) plus external specialists for each project. This open-ecosystem approach replaced a traditional single-AOR relationship.
• Wieden+Kennedy: Handles major brand and Olympic campaign creative. Led the messaging refresh from "Brave. Together." to "Get Ready for the Best" in 2023.
• TEAMBBDO: German market agency responsible for "There for your life" platform
• Edelman: Global communications and public affairs partner. Collaborates on annual Trust Barometer initiatives with CEO Oliver Bate.
• PHD / OMD (Omnicom Media Group): Media planning and buying across markets

4.2 Key Agency Notes

• The "A-Lab" model uses an open ecosystem approach, assembling project-specific teams from Omnicom and external specialists
• Wieden+Kennedy handled the significant refresh of Olympic messaging from "Brave. Together." to "Get Ready for the Best" in 2023
• Edelman partnership includes annual Trust Barometer collaboration with CEO Oliver Bate

5. Competitive Positioning

5.1 Brand Value Leadership

Interbrand Best Global Brands 2025: - Allianz brand value: $28.2 billion (+20% YoY) - Global rank: #27 (up from #29) - #1 insurance brand globally for 7 consecutive years - Only insurer in Interbrand top 30 - AXA (nearest competitor): $16.8B (#48 globally)

5.2 Key Brand Messages

• "Get Ready for the Best" - Preparation and confidence through Olympic association
• "Power of Unity" - Togetherness and inclusion (Paralympic emphasis)
• "Securing tomorrow" - Core corporate positioning
• "There for your life" - German market platform (TEAMBBDO)

5.3 U.S. Market Competition

In the U.S. market, Allianz's primary consumer-facing business is life insurance and asset management (Allianz Life, PIMCO). Key competitors include:

• State Farm: Largest U.S. property/casualty insurer. Sponsors NFL, NBA (Chicago Bulls naming rights, State Farm Arena in Atlanta). No Olympic affiliation.
• GEICO (Berkshire Hathaway): Heavy sports advertising across NFL, MLB, NHL. No Olympic affiliation.
• Allstate: NFL and college football sponsor. No Olympic affiliation.
• AXA: Allianz's closest global competitor ($16.8B brand value vs Allianz's $28.2B). AXA held Paris 2024 domestic sponsorship as a French insurer but does not hold TOP or LA28 partnership status.
• Zurich Insurance: Sponsors English Premier League and other European sports. No Olympic affiliation.

No U.S. insurance competitor holds any Olympic partnership. Allianz's TOP status gives it exclusive category rights globally, and the extension through 2032 locks competitors out for another full cycle.

6. Key Metrics & Business Context

6.1 2024 Financial Results (Record Performance)

• FY2024 Total Revenue: EUR 106.4 billion (up from EUR 103.6 billion in 2023)
• FY2024 Operating Profit: EUR 16.0 billion (record; up 8.7% YoY)
• FY2024 Net Income (attributable to shareholders): EUR 10.0 billion (up 23.8% YoY)
• FY2024 Solvency II Ratio: 209% (strong capital position)
• Market Capitalization: ~EUR 130 billion (February 2026)
• Stock: ALV (XETRA / Frankfurt)

Segment Breakdown (FY2024 Operating Profit): - Property-Casualty: EUR 7.8 billion (largest segment) - Life/Health: EUR 5.7 billion - Asset Management (PIMCO, Allianz Global Investors): EUR 3.5 billion - Corporate/Other: EUR -1.0 billion

Key Context: FY2024 marked Allianz's strongest-ever financial performance, driven by premium growth in property-casualty insurance and strong asset management inflows. The record results provide a robust financial base for continued Olympic investment through Brisbane 2032.

6.2 Allianz Life U.S. Performance

• 2024 Distributions: $18.6 billion
• Leading provider of fixed index annuities in U.S. market
• Headquarters: Minneapolis, Minnesota
• Key growth areas: Retirement solutions, life insurance

6.3 Employer Recognition

• Fortune 100 Best Companies to Work For Europe: #7 (2024)
• Active athlete employment program through Athlete Talent Pool

Appendix: Key Sources

• Olympics.com - IOC Partners: Allianz
• Allianz.com - Olympic and Paralympic Movements Partnership
• Allianz.com - Team Allianz Athlete Ambassadors
• Allianz SE Annual Report 2024 / Analyst Presentation FY 2024
• Business Wire - Allianz Life Athlete Sponsorship Announcement (July 2023)
• PR Newswire - Allianz/Omnicom A-Lab Agreement (April 2021)
• Interbrand Best Global Brands 2025
• Campaign Magazine - Media Agency Reviews
• Allianz.com - MoveNow Program and Youth Initiatives
• Allianz Partners 2024 Results Press Release
• The Drum / Sport Business - Stadium Naming Rights Coverage

End of Report