Olympic & Paralympic Games Partner Analysis
Airbnb joined the International Olympic Committee's TOP (The Olympic Partner) Programme in November 2019, becoming the 14th member of the elite global sponsorship tier. The nine-year partnership, valued at approximately $500 million, covers five Olympic and Paralympic Games: Tokyo 2020, Beijing 2022, Paris 2024, Milano Cortina 2026, and LA28.
Alibaba Group is the IOC's official Cloud Services and E-Commerce Platform Services partner, having joined The Olympic Partner (TOP) programme in January 2017 in a landmark 12-year deal valued at approximately $800 million. As the first Chinese company to secure long-term global IOC rights since Lenovo's brief tenure around the 2008 Beijing Games, ...
Allianz Group is the IOC's Worldwide Insurance Partner and ranks among the most active TOP Programme sponsors. The German insurance and asset management giant joined the exclusive Olympic TOP Programme in 2021, building on a Paralympic partnership dating to 2006.
The Coca-Cola Company stands as the longest-standing corporate partner of the Olympic Movement, having supported every edition of the Olympic Games since 1928. The Los Angeles 2028 Olympic and Paralympic Games will mark an unprecedented 100-year anniversary of this partnership, presenting a unique opportunity for commemorative activations and brand...
Deloitte joined the International Olympic Committee's TOP (The Olympic Partner) Programme in April 2022, signing a decade-long partnership covering five consecutive Games editions: Paris 2024, Milano Cortina 2026, Los Angeles 2028, the French Alps 2030, and Brisbane 2032. The partnership makes Deloitte the first management consulting firm to hold a...
AB InBev made history in January 2024 by becoming the first beer company in the 40-year history of the IOC's TOP (The Olympic Partner) Programme, with an initial agreement through LA 2028, subsequently extended to Brisbane 2032 in February 2025. This landmark partnership positions Corona Cero as the global beer sponsor of the Olympic Games while Mi...
OMEGA has been the Official Timekeeper of the Olympic Games since Los Angeles 1932, making it the longest-running technical partner in Olympic history. The brand, owned by Swatch Group, joined the IOC's TOP Programme in 2004 and extended its Worldwide Olympic Partnership through Brisbane 2032, meaning the relationship will span a full century by th...
Procter & Gamble has been a Worldwide Olympic Partner since 2010, making it one of the more established TOP Programme members. The partnership was extended in July 2020 through the LA28 Games, including global rights with the International Paralympic Committee.
Samsung has been a Worldwide Olympic Partner since the Nagano 1998 Winter Games, with a prior domestic sponsorship dating to Seoul 1988. The partnership, now spanning nearly three decades, positions Samsung as the exclusive Worldwide Olympic and Paralympic Partner in the wireless communications and computing equipment category.
TCL became a Worldwide Olympic and Paralympic Partner in February 2025, signing an eight-year, four-Games deal through Brisbane 2032 in the Home Audiovisual Equipment and Home Appliances category. TCL directly replaces Panasonic, which let its IOC deal expire after 37 years following the Paris 2024 Games.
Visa has been a Worldwide Olympic Partner since 1986, making it a founding member of the IOC's TOP (The Olympic Partner) Programme and one of the longest-tenured sponsors in the Olympic ecosystem. The partnership, extended through Brisbane 2032 in 2018, designates Visa as the exclusive Worldwide Payment Technology Partner.
Comcast occupies a singular position in the LA28 ecosystem: it is simultaneously a Founding Partner of the organizing committee and, through its subsidiary NBCUniversal, the exclusive U.S. broadcast rights holder for the Olympic and Paralympic Games through 2036.
Delta Air Lines is the inaugural Founding Partner of the LA28 Olympic and Paralympic Games and the Official Airline of Team USA. The eight-year partnership, announced in 2020 and valued at approximately $400 million (including an NBCUniversal media component), makes Delta the first company to sign on at the highest tier of LA28 sponsorship.
Google joined LA28 as its fifth Founding Partner in October 2025, serving as the Official Cloud Provider for the LA28 Olympic and Paralympic Games and extending its partnership to Team USA and NBCUniversal's U.S. broadcast coverage.
Honda is a Founding Partner of the LA28 Olympic and Paralympic Games and the Official Automotive Partner of Team USA, filling the void left by Toyota's departure from Olympic sponsorship after Paris 2024. Announced in June 2025, Honda's partnership covers the Milano Cortina 2026 Winter Games and LA28, with a reported deal value exceeding $200 milli...
Intuit, the financial technology platform behind TurboTax, QuickBooks, Credit Karma, and Mailchimp, became the sixth Founding Partner of LA28 in November 2025. The partnership makes Intuit the exclusive sponsor in the financial management software category and includes a landmark element: the Intuit Dome, home of the NBA's Los Angeles Clippers, wil...
Korn Ferry became the seventh and most recent Founding Partner of LA28 in January 2026, serving as the Official Talent & Organizational Consulting Partner for the LA28 Olympic and Paralympic Games and Team USA. The partnership is structurally distinct from every other Founding Partner deal: rather than paying primarily for brand exposure, Korn Ferr...
Starbucks became the fourth Founding Partner of LA28 in September 2025, serving as the Official Coffee Partner of the LA28 Olympic and Paralympic Games and Team USA. This marks Starbucks' first-ever Olympic and Paralympic sponsorship at any level.
AECOM was named the Official Venue Infrastructure Partner for the LA28 Olympic and Paralympic Games on March 14, 2025. The partnership gives AECOM responsibility for architecture, engineering, planning, program management, and construction management across LA28's entire venue infrastructure program, which will span 50+ sports, 800+ events, and mor...
Cisco became the Official Network Equipment Partner of the LA28 Olympic and Paralympic Games and Team USA on June 20, 2024. The partnership extends Cisco's Olympic involvement, which dates back to London 2012 and has continued through every subsequent Games: Rio 2016, Tokyo 2020, Paris 2024, and now Milano Cortina 2026.
Fanatics is the Official Licensee and retail partner of the LA28 Olympic and Paralympic Games and Team USA. Under a wide-ranging agreement announced in August 2022, Fanatics will manufacture and sell Olympic-branded merchandise, operate e-commerce and in-venue retail, and outfit the LA28 volunteer workforce.
Eli Lilly is an Official Partner of the LA28 Olympic and Paralympic Games, an Official Team USA Partner in the prescription medicine and health equity category, and a partner with NBCUniversal through the 2028 Games. The multi-platform partnership, announced in June 2023, represents an expansion of Lilly's Olympic involvement, which began with Team...
Nike is an Official Outfitter of the LA28 Olympic and Paralympic Games and Team USA, responsible for athlete performance apparel. This role is distinct from Ralph Lauren's ceremony uniform role: Nike outfits athletes for competition, training, and medal ceremonies, while Ralph Lauren designs the opening and closing ceremony parade uniforms.
Ralph Lauren is an Official Outfitter of the LA28 Olympic and Paralympic Games and Team USA, responsible for designing the opening and closing ceremony parade uniforms. The LA28 Games will mark the brand's 10th consecutive Games outfitting Team USA, a partnership that began at Beijing 2008 and has become one of the most enduring brand-athlete relat...
Sunbelt Rentals was named the Official Rental Equipment Solutions and Services Partner of the LA28 Olympic and Paralympic Games and Team USA on September 2, 2025. The partnership positions Sunbelt at the center of LA28's venue infrastructure program, providing the heavy equipment, power, HVAC, ground protection, fencing, and scaffolding required to...
Uber was named the Official Rideshare and On-Demand Delivery Partner of the LA28 Olympic and Paralympic Games and Team USA on July 9, 2025. The partnership covers both Uber's mobility platform (rideshare, bikes, scooters) and Uber Eats (on-demand delivery), including in-venue mobile ordering at select locations and delivery to the Olympic and Paral...
Archer Aviation was announced on May 15, 2025, as the Official Air Taxi Provider of the LA28 Olympic and Paralympic Games and Team USA, making it the first eVTOL company to partner with the Olympic Movement. The exclusive partnership will integrate Archer's Midnight electric air taxi across the Games, transporting VIPs, fans, and stakeholders while...
Autodesk was named the Official Design and Make Platform of the LA28 Olympic and Paralympic Games and Official Supporter of Team USA on August 6, 2024. The partnership positions Autodesk at the center of LA28's $1 billion+ temporary overlay and construction plan, with its software guiding the design, development, and delivery of 40+ competition and...
CDW was announced on June 12, 2025, as the Official IT Equipment Services and Solutions Provider of the LA28 Olympic and Paralympic Games and Team USA. The partnership places CDW at the infrastructure layer of the Games, designing, implementing, and managing the full technology lifecycle across LA28's offices, competition venues, and non-competitio...
Cedars-Sinai is the Official Medical Provider for the LA28 Olympic and Paralympic Games, announced as the fifth Official Supporter in LA28's fourth commercial partner tier. The partnership makes Cedars-Sinai the exclusive medical provider in Los Angeles and surrounding Southern California for the 2028 Games, responsible for advising on planning and...
DICK'S Sporting Goods announced its partnership with Team USA and the LA28 Olympic and Paralympic Games on July 23, 2024, becoming the Official Sporting Goods Retail Provider. The deal designates DICK'S as an Official Supporter of Team USA for Paris 2024, Milano Cortina 2026, and LA28, spanning three consecutive Games cycles.
Guild announced a partnership with the U.S. Olympic & Paralympic Committee (USOPC) and the LA28 Olympic and Paralympic Games on April 16, 2024, becoming the Official Education, Skilling & Career Mobility Supporter of Team USA and LA28.
The Hershey Company became LA28's first domestic food partner in May 2022, renewing and extending its existing relationship with Team USA that began in 2015. The deal covers the Paris 2024, Milano Cortina 2026, and LA28 Olympic and Paralympic Games, positioning Hershey's portfolio of iconic confectionery brands alongside the U.S.
Highland Electric Fleets was selected as the Official Electric School Bus Provider of the LA28 Olympic and Paralympic Games and Team USA in September 2025. The partnership is operationally distinctive: Highland will repurpose 500 zero-emission electric school buses from local school districts, which sit idle during the summer months, to transport a...
Oakley was named the Official Eyewear of Team USA and Official Eyewear of the LA28 Olympic and Paralympic Games in June 2023. Owned by EssilorLuxottica (the world's largest eyewear company, ~30% global market share, ~EUR 25.4 billion revenue), Oakley brings deep athletic credibility and five decades of sport performance innovation to the partnershi...
PennyMac Financial Services (NYSE: PFSI) was named the exclusive Official Mortgage Supporter of Team USA and a Proud Supporter of the LA28 Olympic and Paralympic Games in March 2025. The deal is a first-of-its-kind partnership between a mortgage lender and the Olympic movement, covering the Milano Cortina 2026 and LA28 2028 Games cycles.
Saatva was named the Official Mattress and Restorative Sleep Provider of the LA28 Olympic and Paralympic Games and Team USA in May 2025. The partnership covers the Milano Cortina 2026 and LA28 2028 Games cycles, with Saatva providing mattresses, linens, and pillows to athletes in the Olympic Village, effectively outfitting every bed in the LA28 ath...
Snowflake was named the Official Data Collaboration Provider of the LA28 Olympic and Paralympic Games and Team USA in May 2025. The three-year partnership positions Snowflake's AI Data Cloud as the backbone for what LA28 is billing as "the most data-driven Olympic and Paralympic Games of all time." Unlike traditional sponsorships that are primaril...
AXS and CTS EVENTIM were appointed as the Official Ticketing Service Provider for the LA28 Olympic and Paralympic Games in February 2024. The two companies formed a joint venture combining AXS's North American strength (wholly owned by AEG) with EVENTIM's European dominance (number one ticketing provider in Europe, number two globally) to sell, dis...
On Location is the Official and Exclusive Hospitality Provider for the Olympic and Paralympic Games, a role it holds through LA28 under a global agreement with the IOC. The company was appointed in 2022 as part of a new global hospitality model that replaced the previous decentralized approach, giving On Location exclusive rights to produce and sel...